INGREDIENTS FOR MANUFACTURERS
SHIITAKE INFUSION
Designed to be ‘infused’ into or blended with mince beef. By blending Shiitake Infusion with beef, consumers can enjoy a familiar, satisfying taste experience that wins on health and price, while reducing the environmental impact.
Shiitake INFUSION
FEEL GOOD Ingredients
Shiitake Mushroom (89%) (Naturally Occurring Sulphites), Water, Canola Oil (Non GMO), Coconut Oil, Yeast Extract, Mushroom Powder, Salt
STORAGE
Store frozen at -18°C. 2 years frozen. 7 days refrigerated. Use within 2 days of opening.
MEET SHIITAKE INFUSION
TASTIER
2 in 3 consumers we have blind tested have preferred the taste of a Fable Beef & Shiitake blended burger to a 100% beef burger.
HEALTHIER
A Fable Beef & Shiitake burger has 40% less saturated fat, 50% less cholesterol, and would gain 12g of fiber per serving.
By selling just 100 Fable Beef & Shiitake burgers, 270kg of carbon emissions and 110,000L of water could be saved.
BETTER
COMPETITIVE
A Fable Beef & Shiitake burger could save 5% cost compared to a 100% beef burger.
Thaw product and mix with beef (or other ground protein), form into desired format and cook immediately or refrigerate. Refreeze if holding for more than one day.
USAGE INSTRUCTIONS
70% beef
30% shiitake
Best for burger patty mix, meatballs other formed products.
60% beef
40% shiitake
Best for mince beef. A 50% beef and 50% shiitake ratio also works great.
Shiitake Infusion has been designed with processors in mind. It is fully compatible with standard grinding, mixing, and forming equipment to blend seamlessly into existing workflows for burgers, meatballs, or mince formats.
AVAILABLE AT SUPERIOR FOODS
Flint & Fire Shiitake Infused Beef Burger
(60 x 120g)
65%% Beef & 35% Shiitake Mushroom Burger
BETTER THAN BEEF!
NECTAR, a leading consumer insights firm, conducted a rigorous blind taste test with 1,192 omnivores and flexitarians to evaluate 22 balanced protein products. Each was assessed for flavor, texture, appearance, overall satisfaction, and purchase intent.
The results? Consumers prefer a Fable Beef & Shiitake blended burger over 100% beef.
BIG TASTE, SMALL IMPACT
How does this little shroom stack up to beef and peas? (Per 1kg of produce)
Beef
60kg carbon emissions
15,000L water usage
Pea protein
20kg carbon emissions
38,940L water usage
Mushrooms
0.8kg carbon emissions
15L water usage
BEEF & SHIITAKE MUSHROOM
100% GROUND BEEF
HEALTHIER FOR YOU
Per 100g serving, 50% beef & 50% shiitake has…
10x more dietary fiber than all beef
100% beef, 1g | beef & shiitake, 11.9g
50% less cholesterol than all beef
100% beef, 71g | beef & shiitake, 35.5g
25% less saturated fat than all beef
100% beef, 7.7g | beef & shiitake, 4.75g
UMAMI HOUSE CASE STUDY
A Sydney burger chain saw a 40% sales increase by switching to a Shiitake Infused Beef Burger
