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FREQUENTLY ASKED QUESTIONS

Product information

  • Fable is a range of chef-quality, mushroom-based products crafted to bring a rich, umami flavor and texture to any dish. We elevate the naturally dense, fleshy fibers and umami flavors of shiitake mushroom stems to create a succulent culinary protein. 

  • Shiitake mushrooms are the hero of our ingredient list! More specifically, the shiitake mushroom stems. We upcycle the stems of shiitake mushrooms which would have otherwise gone to waste.

    Due to the tough and fibrous nature of shiitake stems, they are cut off and the beautiful caps are sold into retail. The stem actually works better for us as it has a firmer texture than the cap (think broccoli or cauliflower stems). We’ve given these stems a second life and reimagined them into a protein every one can enjoy! 

  • Fable contains soy and naturally occurring sulphites. It also may contain Wheat since this product is manufactured in a facility that processes other food products which may contain these ingredients.

    Shiitake mushrooms naturally contain sulphites, while the soy comes from non-GMO isolated soy protein, which we use as a binder to help hold those dense shiitake fibers together.

  • Per the United States Food and Drug Administration (FDA) gluten free labeling regulation, a product that displays a "Gluten Free" claim on the label has been validated to contain less than 20 parts per million (ppm) of gluten. If you see "Gluten Free" on a Fable product, this means that the product has been validated to contain less than 20 ppm of gluten.

    Our products are manufactured in a facility that processes wheat which is why we list it as “may contain”. Our manufacturing facility is a top level certified facility with an FSSC 22000 GFSI Certification with risk management systems for allergen handling, food safety, quality and cleaning. We conduct independent lab tests every 3 months and gluten has never been detected to date. 

    While the risk of cross-contamination is extremely low, we want to be fully transparent with our customers. As such, we label our products with a "may contain wheat" warning to ensure those with Celiac disease or severe sensitivities can make informed decisions about their consumption.

  • At Fable, we believe real food is best which is why it’s minimally processed with clean and natural ingredients. While other plant-based proteins often need heavy processing to achieve their final state (something that resembles traditional meat), these qualities are already inherent in mushrooms, giving them a solid head start. All we do is give them a little culinary nudge to become a delicious morsel. 

  • For our Pulled Shiitake Mushrooms, the recommended serving size is 4 oz. This serving size contains 14g of protein, 19g of fiber and 4 times your daily recommended intake of Vitamin D! These shrooms may be small, but they’re certainly mighty. 

  • Fable has a neutral base flavor with rich umami notes. This allows chefs to get creative with whatever cuisine direction they want to take it, whether it’s Mexican, Asian, Mediterranean, whatever you want! It’s ready to take on any spice, seasoning or sauce that is boosted with a punch of umami. 

  • The white material you’re seeing in your Fable pack is just coconut oil that naturally solidifies when chilled. It can sometimes look a bit unusual, but rest assured, it’s completely safe (and delicious). Once heated, it melts right back into the product, helping to deliver that rich, umami-packed flavor Fable’s known for.

    That said, if you’re ever unsure or something doesn’t seem right, please don’t hesitate to reach out. We’re always here to help!

  • Nope. Just a really awesome mushroom product that is embracing all of its inherently meaty qualities. It’s simply mushrooms, but better. 

SUSTAINABILITY & SOURCING

  • Upcycled products are ingredients that would otherwise go to waste, either by food byproducts or surplus ingredients. In our case, we use shiitake mushroom stems, which are typically discarded when the caps are sold into retail. So we source from existing shiitake mushroom farms that have an abundant supply of stems. 

  • Fable is proudly carbon neutral, working with Pathzero to measure, reduce, and offset our emissions. We’ve taken steps to cut what we can, like packaging, travel, and supporting lower-impact production methods, and we offset the rest through verified reforestation and renewable energy projects. Our carbon status is independently reviewed and publicly verified by Pathzero.

    Fable vs. beef comparison. Then link to PathZero pubilc reporting.

  • We grow our shiitake mushrooms in China. Did you know that 90% of the world’s shiitake mushrooms are grown in Asia? So we source our shiitake mushrooms from China and have Fable team members based here who are closely managing this. 

  • While we're not certified organic, we're all about keeping things real and natural. We are minimally processed and strictly free from GMO and artificial ingredients.

    We have a very stringent chemical and pesticide test for every container of shiitake mushrooms we receive and external lab tests to ensure our final products do not contain any residue. We don’t use pesticides in the growing process however the likelihood of them being present is in the substrates in which the mushrooms grow on. Hence we send them for independent lab analysis before using them as an ingredient in our product.

OTHER

  • Fable is available in 1,500+ venues and counting! Head over to the Find Us page to locate a retailer or restaurant that serves Fable near you. 

  • At the moment, we don’t sell any merch (we’re currently focused on spreading mushroom magic through food), but never say never! If we do whip up some fun gear in the future, you’ll be the first to know.

    In the meantime, keep an eye on our socials — that’s where all the good stuff drops first.

  • For reasons other than their incredible texture, natural umami flavor, impressive health benefits and sustainability creds? They have a rich history in religion, culture, food and medicine. Once upon a time in the ancient world, mushrooms were considered the “food of the gods” - so sacred that commoners weren’t allowed to touch them! Pharaohs and Emperors believed eating mushrooms granted immortality and were only served at royal feasts. Cool huh?! 

  • Mushrooms aren’t just mighty in flavor, they’re also jam packed with nutrients, vitamins and immunity boosting goodness!

    • Mushrooms are a natural source of protein.

    • Mushrooms are the only non-animal food source of Vitamin D.
      Fun fact: if you leave your mushrooms out in the sun, their Vitamin D levels will multiply. 

    • They’re also an excellent source of fiber, Vitamin B12, Calcium, anti-oxidants and other immune fighting nutrients! 

  • We wish we could take everyone out into the forest like we did with Zac. It was a magical day! 

    While we don’t currently host any public foraging tours, mushroom foraging is an incredible way to explore the wonders of the fungi kingdom.

    The good news is there are plenty of guided foraging tours around the world. A quick Google search should help you find one near you.

    Just a heads-up: mushroom foraging often requires permits and local knowledge. We strongly recommend doing your research and going with a trusted, licensed guide. Not all mushrooms are friendly…some can be dangerous, and some protected.

    Stay curious, but more importantly, stay safe!