Umami-rich protein crafted from shiitake mushrooms

TRUSTED BY 1,500+ VENUES

Our not-so-secret ingredients? We’re crafted from 100% upcycled shiitake mushroom stems. We elevate their naturally dense, fleshy fibers and umami flavors to create a succulent culinary protein.

As the hero of our ingredient list, it’s a whole new way to serve up seriously good taste with nothing going to waste.

PROUDLY SHIITAKE MUSHROOMS

NAKEDLY SIMPLE INGREDIENTS

Each Fable is a story in simplicity, made only from natural ingredients you’d recognize. We’re strictly free from GMO, preservatives, and artificial ingredients.

It’s food with nothing to hide, and as real as it should be.

CUSTOMERS ARE HUNGRY FOR BETTER CHOICES

1 in 3 consumers are actively reducing their meat consumption

Improving health is the number reason for wanting to eat less meat

People love the taste and texture of meat but don’t want to compromise

MEET FABLE

EXTREMELY VERSATILE

A base flavor and texture that’s easy to work into any recipe.

ULTIMATE TASTE & TEXTURE

A canvas for a truly center of plate experience.

MINIMALLY PROCESSED

Strictly free from GMO, preservatives, and artificial ingredients.

MADE FOR BUSY KITCHENS

Say goodbye to extensive prep time and effort during service.

RESTAURANTS LOVE FABLE

  • PURPLE CARROT

  • GUZMAN Y GOMEZ

  • GOUSTO

  • BAD HOMBRES

  • WAGAMAMA

  • HELLOFRESH

  • JUST SALAD

  • ROTI KING

“Leveraging the natural benefits of shiitake mushrooms, Fable goes beyond just replacing meat, it should be in a category of its own.”

— Heston Blumenthal, 3 Michelin star holder, celebrity chef-proprietor of The Fat Duck, World’s Best Restaurant 2005

LOVED by THE world’s top chefS

Simon Toohey, MasterChef finalist and TV Chef Host of Freshly Picked

MADE FOR ANY CUISINE

UNLOCK MORE VALUE FROM YOUR MENU

65% of operators say traffic is their biggest challenge.

That’s why we’ve created the Menu Engineering Principle for Profit Playbook to show you how to boost menu performance in low-lift ways. Just smarter menu design, naming strategies and a dash of mushroom magic.

LOOK MA, WE’RE ON NETFLIX!

Fable featured in Emmy-award winning Netflix show, Down to Earth with Zac Efron Season 2.

We had the pleasure of taking Zac, Darin and the Down To Earth crew on a mushroom foraging adventure to learn about the mystical world of fungi and explore mushrooms as one of the most sustainable food sources on the planet.